Right to Invest
How to fund Unicorns, not Zombies
The way most companies make investment decisions
doesn’t work when the future is uncertain.
They use a linear, deterministic model (like NPV or weighted scoring) to place bets in a non-linear, unpredictable world.
Instead, leaders must invest in optionality.
To achieve this requires an adaptive approach to investment.
This isn’t just a more appropriate method. It can lead to an explosion of value creation when implemented rigorously.
(We share an example where this method adds 2.7 billion euros in value to a project.)
In this video series, we explain how it’s done.
Watch the introduction (9 minutes)
Meet your hosts
Claus Hirzmann is adjunct professor at HEC and EDHEC business schools, where he teaches modules on the Finance of Innovation.
Claus is CEO and co-founder of Strategic-Finance SAS, software and coaching for the financial management of innovation & SAFe®.
Stephen Parkins is an expert in corporate innovation, having led innovation teams and functions at global corporations.
As an innovation strategist and founder of Culturedge, Stephen advises medium and large organisations on turning innovation into a strategic asset.
The ‘Right to Invest’ video series combines rigorous financial logic and innovation discipline with the flexibility and creativity needed to create significant sources of value.
Bringing together Strategic-Finance’s software and Culturedge’s innovator-focused expertise, our common methods and tools turn “gut feel” into measurable data – giving teams and business leaders the right to invest, not the obligation.
Request free access to our 4-part video series (4 x 20 minutes)
✉️ You’ll also receive an invitation to our Live Q&A webinar
What you need isn’t a bigger budget.
You need a more appropriate way of allocating funding under uncertainty.
The Modern Real Options method, as demonstrated in this free video series, will give you the “right to invest.”
So you can fund fewer zombies, and more unicorns.