Systematise your GROWTH with a healthy Culture of Innovation
We show you how to redesign your innovation structures, systems and capabilities – to help you compete for customers and talent in a volatile market.

Why you need a thriving innovation culture

To Compete
A healthy innovation culture leads to unique products, services, and behaviours that give your company an edge in the market

To Adapt to Change
When customer needs change, companies with a strong culture of innovation are quicker to adapt

To Drive Profitability
Innovation, when done right, leads to improved efficiency, cost savings, and new revenue streams

To Attract & Retain Great Talent
The brightest talent leave if they can’t contribute ideas, take risks, and make a meaningful impact
Maybe you’ve noticed a paradox…
84% of executives agree that innovation is important to their growth strategy, but only 6% are satisfied with their company’s innovation performance.
McKinsey Global Innovation Survey
And yet, even after investing in a clear strategy and professional tools, most companies struggle to produce the results they would like from innovation.
The reason?
Most companies lack a true Culture of Innovation
Because for innovation to thrive, it needs to be embedded in the company culture. This means you need to encourage creativity, allow for failure and learning, and build a collaborative, psychologically safe environment.
If your company lacks this culture, your innovation efforts will never reach their full potential.
What we can do for you at Culturedge

Innovation Culture by Design (ICD)
We work with mid-sized companies to build a thriving innovation culture from the ground up.
Our 5-step programme includes consultations, workshops, training, and follow-up support to ensure the new culture is fully integrated.
We help companies design and refine their culture of innovation
We’ll help you to design and refine a thriving innovation culture, to sharpen your competitive edge.
Our expertise is in designing innovation cultures that help you compete for talent and for customers in an ever-changing market.


“Culture eats strategy for breakfast.”
famous misquote by Peter Drucker
Why Choose Us?
Kindness & empathy
Because transformation is hard.
We prioritise kindness in our approach.
We create an environment where every member of your team feels valued and empowered.
This supportive atmosphere from day 1 will enable you and your teams to feel confident in transforming your company’s culture.
Consistent professionalism
Because standing still isn’t an option.
For us, consistency doesn’t mean stagnation. It’s about establishing a robust, steady, and reliable cultural framework that continuously rewards innovative thinking.
Thanks to our deep experience in building such systems, we help your organisation maintain a steady stream of innovation, despite the challenges.
Healthy openness
Because openness is fundamental to innovation.
By promoting a progressive and adaptive culture, we help you create a vibrant internal ecosystem that welcomes change, embraces new ideas, and spurs creative problem-solving.
In the open culture we help you design, breakthroughs aren’t just possibilities – they become inevitable.